Product Optimizer 4.0 : Benefits
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- The Product Optimizer facilitates optimization of product development lifecycle
- Helps identify key insights from scientific and market research studies
Develops products based on predictions
The Product Optimizer helps develop products based on predictions, by discovering and predicting changes in consumer behavior pattern. Through consumer product preference mapping, the Product Optimizer is instrumental in identifying new products and consumer segments. By uploading The Unscrambler® models, the software helps perform predictions on consuemr preference data, panel data and instrument data. Therein, helping manufacturers develop products by leveraging prior industry experience and market research.
Identifies the right mix of ingredients
Product Optimizer is a highly effective software that helps in identifying potentially successful mixes of ingredients. It accurately predicts the effects that product changes can have on customers. In addition, the multi-objective optimization feature enables benchmarking products with those of competitors to detect and assess inherent strengths and weaknesses, and develop most favorable products for consumer segments.
The Product Optimizer facilitates optimization of product development lifecycle
It determines product properties through the predictive modeling feature and helps in comprehending optimized results through Plotting. The Product Optimizer can very ably be used pre- and post product launch, to track the product's performance in the market. It also helps analyze and predict complex process parameters enabling reduced costs.
Helps identifies key insights from scientific and market research studies
The Product Optimizer reduces the need to conduct multiple experiments. It helps identify key insights from scientific and market research studies, by using multivariate statistical analysis techniques. Collecting only relevant data based on market responses, the Product Optimizer classifies data to provide a real-view of the market and detect market shifts.
Helps identify the right packaging attributes for product(s)
In an age where packaging plays a critical role in a product’s success in the market, manufacturers use the Product Optimizer to identify the right product packaging attributes; including packaging material, size, shape, color etc. It ensures that the choice of packaigng is feasible, consistent with market needs and enhances the market value and success of the product. In effect, the Product Optimizer enhances the marketing experience of a product, by helping manufacturers gain an all-round understanding of product packaging.
Reduces over-all costs and time-to-market
The Product Optimizer is a good investment, in that, it helps organizations cut costs and facilitates speedy time-to-market. The software helps marketers assess the strengths and weaknesses of the product, reducing the need to conduct elaborate experiments to study the same. The Predict feature gives users an insight into the possible results of changes in their product. By providing the results pre-launch, it reduces the risks as well as saves manufacturers from making costly mistakes. By providing manufacturers with a perfect picture of their customer’s preferences, and optimizing production processes and manufacturing parameters, the Product Optimizer helps organizations cut their over-all costs and deliver products, well ahead of competitors.
Increases Return On Investment
The Product Optimizer is an optimal solution to increase ROI. The multi-objective optimization feature inherent in the Product Optimizer 4.0 enables users to assess and optimize multiple objectives, simultaneously. A benefic feature, it helps manufacturers optimize their manufacturing & production process parameters and develop high quality products, based on consumer insights. By accurately determining product demand, the Product Optimizer, in due course reduces overall development and marketing costs and effects enhanced returns on investments.
User and Project Management (Security)
- The Admin module has been defined in Product Optimizer to help manage Models, Projects, Run Analysis and Save and View Results. Permission levels, can be set that individual users
- Can upload new models, create new projects, run analysis and save the results
- May not upload new models, but create new project for specified module, based on the permission level
- May neither upload modules nor create projects, but run analysis for the project
- May only view the saved results, without being able to perform any Analysis
